When consumers choose a REALTOR® to help them buy or sell a property, they are placing their trust in someone who is knowledgeable and who will protect their interests. A REALTORS® role is to provide clients with sound, effective, timely advice and professional service. More than ever, in today’s fast-paced, high-tech world, REALTORS® are being challenged to continually improve their professional standards by keeping informed of developments and trends in real estate. Buying and selling a property today is a complex undertaking that involves large sums of money, stringent legal requirements and a tremendous depth of knowledge and experience. Along with accountability and high moral conduct, education has become a cornerstone of the real estate profession.