Real estate sections of public libraries abound with books on selling you home privately. In addition to pointers on sprucing up your home for maximum sale ability, they provide homeowners with tips on the “psychology of showing a house.” Yet, most homeowners choose to sell through a REALTOR®.

Buying or selling a home is no simple business transaction. It takes a team of experts and professionals you can trust to achieve your goals and protect your interests. Bringing in the right experts at the right time will ensure your purchase or sale goes smoothly and you don’t pay a big personal and financial price. The experts you need may vary, but usually include the services of a REALTOR®, a lender, a lawyer, a home inspector and an insurance agent.

Buying or selling a home in today’s market requires a lot of work and a lot of knowledge about sales and real estate.  It’s one of the largest purchases or biggest business transactions many of us will ever make.  It doesn’t pay to depend on blind luck. Whether you are a buyer or a seller, there are distinct advantages to using a REALTOR®.  A REALTOR®, is a licensed real estate professional who is a member of a local real estate board, as well as the Canadian Real Estate Association (CREA) and, in Ontario, the Ontario Real Estate Association (OREA).

If you’re thinking of selling your home in the near future, you may think that all that’s required is a “for sale” sign strategically placed on your front lawn — but any real estate professional will tell you there’s much more to it than that.

When you dream of your dream home, what do you see? Each of us has a vision of what it will be, but getting as close to that vision as possible is a practical, step-by-step process that begins with finding a REALTOR®. A REALTOR® is your best ally throughout the home buying process. He or she can provide expert advice and help you determine how much you can afford, what kind of home you can buy in that price range, and where it may be located.

When consumers choose a REALTOR® to help them buy or sell a property, they are placing their trust in someone who is knowledgeable and who will protect their interests. A REALTORS® role is to provide clients with sound, effective, timely advice and professional service. More than ever, in today’s fast-paced, high-tech world, REALTORS® are being challenged to continually improve their professional standards by keeping informed of developments and trends in real estate. Buying and selling a property today is a complex undertaking that involves large sums of money, stringent legal requirements and a tremendous depth of knowledge and experience. Along with accountability and high moral conduct, education has become a cornerstone of the real estate profession.